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In 2020, Pasha launched Culture Culture, a lifestyle brand that caters to genderless fashion and lifestyle products. 

Pasha Cook is the founder of I Creative, an International image and creative solutions agency that supports and educates clients on how to develop their brand identity with excellence.

Pasha helps clients position themselves for career advancement by taking their personal brand to the next level, through design and creative consulting services.

In 2013, Pasha moved from Texas to New York-making her way onto the fashion scene as a stylist and consultant for celebrity athletes in the NBA, NFL, and WNBA. 

Pasha is also a dynamic international keynote speaker who has delivered power-packed presentations to audiences and dignitaries domestically and abroad. 

As the author of, Brand Yourself Like a Champion, "Cultivating Brand Excellence from the Inside Out," she helps professionals build their brand identities and expand their visions, by maximizing their gifts, strengths, and personal style.

As a former division one college basketball player for the University of Memphis, Pasha learned to utilize her on-the-court skills, off the court, where she combined her passion as an athlete, a licensed educator, and a fashion professional to launch a creative solutions agency that has more than a decade of experience in image consulting and design. 

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