In 2020, Pasha launched Culture Culture, a lifestyle brand that caters to genderless fashion and lifestyle products. 

Pasha Cook is the founder of Pasha Cook & Associates, an International image and creative consulting agency that educates her clients on how to develop their brand with excellence.

She helps clients position themselves for career advancement by taking their personal brand to the next level, through coaching, training and creative consulting services.

In 2013, Pasha transitioned to New York and made her way onto the fashion scene wardrobe styling celebrity athletes in the National Basketball Association, the National Football League and the Women’s National Basketball Association.

Pasha is an International keynote speaker who delivers power-packed presentations to her multifaceted audiences. Her message on how to identify core values and key strengths, and transition those attributes into personal, professional and brand success, not only applies to elite athletes but to anyone seeking to create career advancement.

As the author of, Brand Yourself Like a Champion, "Cultivating Brand Excellence from the Inside Out," she helps readers build their personal brand, by evaluating and maximizing their gifts, strengths, and personal style.

As a former division one college basketball player for the University of Memphis, Pasha learned to utilize her on the court skills, off the court. She combined her passion as an athlete, an educator, and a fashion professional to launch a branding agency that has more than a decade of experience in branding and image consulting. Pasha helps others create their own unique brand messaging to effectively reach and engage their target audience.

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